Customs import database, as an important foreign trade resource, has always been an important way for foreign traders to develop customers. However, there are still questions about how to use customs data to develop customers and whether customs data is useful or not.
What is Customs import database?
Customs data refers to the real documentary records extracted from customs import and export statistics of various countries in the world, such as customs declarations, bills of lading and commodity inspection. Through customs data, enterprises can open up markets, formulate production plans, find foreign buyers, understand competitors, and monitor customer dynamics. Customs data can be said to be an indispensable trade assistance tool for foreign trade enterprises.
Is Customs import database useful?
The answer to this question is obvious and certainly useful. However, many companies that have purchased customs data believe that customs data has not played any role. The reason may be the following three problems:
Problem 1: Many customers do not have email or other contact information. In customs data, it is inevitable that many foreign trade companies have only transaction information and no specific contact information. At this time, it takes time to collect customer information. In fact, in addition to the lack of contact information mentioned here, there are two cases, one is that customer contact information is filled into the database through exhibitions, Google or other Internet search technology mobile phones, and the other is that customers import using the identity of their own freight forwarders or other third parties, that is to say, the contact method is a third party. This also explains why many times after sending development letters to customers, there is no response. Tell foreign traders that customs data is only used to analyze the market. On the one hand, import and export data can tap potential foreign customers, on the other hand, it can also investigate competitors and pay attention to their latest developments.
Problem 2: Low response rate and low customer quality. After purchasing the customs data, it also spent a lot of time to collect the background information of customer contact information, to collate materials, but after the development letter was sent, it has not been answered, the response rate is too low. At this time, the real effect of customs data is doubtful. In fact, there are many reasons for this situation. It may be that the contact information that the customer company fills in on the customs documents is not the specific purchasing person in charge, or that the time and quality of sending the development letter are problematic.
Problem 3: The number of customs is small, and the customs that provide data is not their target market. This is a problem with all customs data, because the sales of customs data are from the customs which have already disclosed customs data. In fact, the data function is greater than the contact function. Customs data provide more important customer transaction records than customer contact methods. After all, mailboxes can be found in other ways, but customs data is not.
